One more week till the holidays, folks (if you’re not already celebrating, that is), and we couldn’t be more excited. Well, maybe we could. If it involved cars, we could possibly be just the tiniest bit more enthusiastic than we already are given the cheer of the December spirit. And guess what, we are maybe about to take a spin in the land of super delight given some recently breaking news.
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Hold on to your breeches, kids, this one’s a pretty decent turn for the automotive world.
Ready for it? Drumroll, please…
On the heels of an announcement made earlier this year (back in March), that the two Japanese auto giants, Honda and Nissan, were exploring the possibility of a collaboration, there’s been an interesting development. The Japanese newspaper, Nikkei Asia, just announced that two automotive manufacturers, are possibly entering into negotiations for an actual merger. Yep, you heard (read) that right: a merger. The reason for this prospective joining of two major corporations is both company’s desire to advance their rather lagging positions in the world of electric vehicles.
Currently, neither Nissan nor Honda are in the top tier of EV sales, unfortunately, try as they may. And what with the likes of Tesla and the Chinese-made BYD steadily leading the industry, a merger could be just the thing to help boost the two Japanese automakers.
But it’s not just the two companies who are slated to join forces. Seeing as how Nissan is a top shareholder in Mitsubishi Motors – they hold a 24% stake in the company – this means that a collaboration and merger between Nissan and Honda will also bring with it a third name: Mitsubishi.
If the deal goes through, it would put this automotive triad in a pretty powerful position.
The Japanese three would take their place as the third biggest auto group in terms of sales. The two big brands in the lead currently are Toyota (of course – hello, Camry) and Volkswagen.
But while this agreement could be very beneficial for the new auto threesome, as it could help propel their EV to the next level, it is not without its obstacles and challenges. The possible concerns include the following factors:
- As with any merger, there is always the possibility of job loss. Two companies joining often means redundancy in responsibilities, and no business wants to pay twice when that can be avoided. It seems that folks expect the Japanese politics to view the union with some level of scrutiny because of the potential of job cuts.
- At the moment, Nissan has some pretty close ties with French automaker, Renault. If Nissan moves ahead with the merger, it will have to unravel its alliance with the automaker, which apparently has the potential to be a sticky process.
Not only that, but Honda, for example, has a pretty steep set of standards to maintain. Standards set by themselves, interestingly enough. Back in 2021, the CEO of Honda declared that the automakers are aiming at a lofty goal of producing and selling only battery-electric and fuel cell-electric vehicles by the year 2040. And how better to achieve that than through collaboration? Like they say, teamwork makes the dreamwork, right?
So let’s say the merger goes through. Let’s imagine that the two Japanese manufacturers (along with the possible Mitsubishi addition) really do join forces successfully and become an EV force to be reckoned with. What could this mean for consumers? Because it always comes down to the question of the consumer. At least for us, it does.
It seems – and bear with us, at this point it’s all speculation and conjecture – that this alliance could, in fact, benefit the general public. There are two happy potential outcomes to look forward to if it all works out. One is that the prices could drop. This means more affordable, less expensive electric vehicles. It also could mean a surge in availability of EV’s.
So whatever the new conglomeration decides to name itself, it would seem they’d have a much larger capability to produce a significantly higher numbers of vehicles.
Low cost and high obtainability? Kind of sounds like a win-win to us. But let us repeat this important factor: this whole partnership between Nissan and Honda is still in its infant stages, and only time will tell if it comes to fruition. Of course, we will be watching the story and of course, sharing any developments along the way.
In the meantime, we’re happy to remind you of one thing that’s moving in full-steam right this very moment:
Whatever vehicle you end up choosing, and whatever your tag and title needs might be, we’re here for you. eTags is happy to offer a wide range of registration and title services, including new registrations, registration renewals, and replacement license plates. We also offer title transfer services as well as duplicate (replacement) titles, and can help with the addition or removal of owners on a title.
Basically, if you happen to be a resident in one of the territories we serve, (we’re steadily growing, by the way, so if you don’t see your state listed yet, know that we’re working on it!) head on over to our site, choose your state from our drop-down menu, select the service you require, and let us guide you through whichever quick and easy process you choose. And remember, if you need a hand, you can always reach out, because as always, here at eTags, we’re here to help!
